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Jaumo Expands To Ten Million Users: OPW Unique Meeting With MD Jens Kammerer
OPW INTERVIEW – May 31 – Jens Kammerer went KWICK!, a German social networking that became to 2.3 million users over 12 many years. Now Jens works the 10 million strong online dating application Jaumo, features founded Pink. Discover my personal meeting with Jens. – Mark Brooks
Something your own founding story? The reason why beginning a dating app?We started a German local social networking in 2001 and managed they until 2011 (the company was obtained). One of the most significant reasons our people during those times used the internet site was to flirt and speak to other people. We understood the days of these regional social web pages are over (as a result of myspace) which was the main reason to begin Jaumo: an excellent destination to fulfill new people, honest and simple to use. In the beginning, Jaumo was a dating website as well as in 2012 we circulated apps for Android and iOS. These days we focus on the apps best. The business is based in Germany and it is however controlled by just united states: the two creators. The app comes in over 40 dialects and we have users in over 200 region globally.
Exactly how do you develop the userbase rapidly? Exactly what stations do you need and what worked best?It grabbed us some time to reach the first million members. That was in 2014. We worked very hard on expanding and improving all of our app available a unique skills to our members. The development began to enlarge and now we put 9 million new registered users within the last few 24 months. Most of them within the last several months and now we at this time include over 30,000 latest users every single day. We surpassed 10 million members recently and wanted to take this minute to express ‘thanks’ to all our very own users. The menu in regards to our success is not difficult: we like whatever you perform therefore keep facts real.
Organic progress is extremely important for people. We are pleased that Jaumo is just one best-rated matchmaking applications in the arena. We’ve a leading standing from more 400,000 happy people in both application shops for iOS & Android. That’s one good reason why numerous new people sign up every day. We’ve 2 million MAU.
We grew primarily via organic site visitors. There is a beneficial waiting in the application storage.
What is the single important ability that users like the most?the most crucial ability could be the complement game also known as “Zapping”. Users decide just who they prefer when both preferred one another it is a match. Straightforward as that. Aside from on match-game best apps like Tinder, members also can discover that’s nearby and who’s got visited the visibility including. And undoubtedly, all the qualities are completely free of charge.
Is Pink like Bumble?Pink is an innovative new application we launched last year plus it offers an enhanced version of Jaumo for women. We observed the requirements and actions your female members and discovered this is different from our male free Tattoo dating apps people. With pinkish, women can be always responsible: they only bring information from the visitors they like, and so they can determine who is going to beginning a discussion. Unlike Bumble, there is no timer for fits and lady don’t have to make the earliest action. With Pink, people frequently send a request to lady and people decide if they wish to starting a discussion.
Exactly what do you charge for the two programs?It is based on where in fact the user is actually from. all of us was $10.99, Europe like Germany or Italy 9.99 € for example period VIP, the premiums account. There is decreased prices for 3 and year. We also provide our people becoming a VIP for free when they down load some other apps for example. All basic qualities include complimentary.
What are the methods and aim for 2016?we are doing the ultimate methods in regards to our version 4.0 in which we consider a simpler graphical user interface and a greater user experience. We had the biggest growth in our very own organizations history for earliest quarter of 2016 and in addition we’re on how to a straight better 2nd one-fourth. Our very own goals is always to achieve more than 16 million members at the end of the year.
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o discover that is nearby and having checked out the profile for example. And undoubtedly, the vast majority of features are entirely free.
Is actually pinkish like Bumble?Pink try a unique app we launched a year ago therefore provides an enhanced form of Jaumo for women. We observed the necessities and behavior your female people and understood this differs from our male users. With Pink, ladies are constantly responsible: they only bring emails from the men they prefer, and additionally they can determine who is going to begin a conversation. Unlike Bumble, there’s absolutely no timer for fits and ladies do not have to improve basic action. With Pink, men usually deliver a request to females and female decide if they would like to begin a conversation.
Precisely what do you demand for the two applications?It is dependent upon where individual try from. you try $10.99, Countries in europe like Germany or Italy 9.99 € for one month VIP, all of our premium account. There is decreased costs for 3 and 12 months. We provide our members to be a VIP 100% free once they download additional applications like. All fundamental qualities were complimentary.
Just what are your own ideas and needs for 2016?We’re doing the final tips for our adaptation 4.0 in which we consider a less complicated graphical user interface and a better user experience. We had the largest development in our company’s history when it comes down to first one-fourth of 2016 and we also’re on the best way to a straight better next one-fourth. Our very own intent is contact above 16 million users at the end of the entire year.
