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Closing down Cuddli, a matchmaking app for geeks with 100k people

Closing down Cuddli, a matchmaking app for geeks with 100k people

Robert was actually the co-founder of Cuddli, a matchmaking software for geeks. The startup ended up being situated in the united states nonetheless had their particular developing group in Croatia. Media functions expanded the software to 100k consumers but a mix of limited market and their inability to monetize the app required the business to power down.

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Hi Robert! What is the history, and what are you at this time focusing on?

We spent 13 years at Microsoft, working my way up from a technical author to fundamentally running IT for, and stating towards the mind of, Microsoft analysis Asia while live and working in Beijing.

When it had been for you personally to keep Beijing, I made a decision to depart Microsoft and go with an international MBA into the Netherlands. For an element of the plan, I was an exchange scholar at INCAE in Costa Rica in which I grabbed a class in entrepreneurship and capital raising. During that course, i obtained really excited about the possibility of utilizing my personal applications expertise into a startup, as well as the programs for Cuddli began to capture profile. I done Cuddli using group before the end of 2016. We were intense bootstrappers and held Cuddli live through absolute energy of may, however it never found big sufficient marketplace.

We at this time are an elderly details protection designer for the State of Washington. Whilst ends up, I learned a lot about security maintaining people your application secure. But this is a restricted times concert, it is overall, while the economy has obviously merely folded amid a Coronavirus pandemic. We have my after that character lined up following this (in theory), but ask me once again in some period whether it panned around or whether I’m even however live. Also, when the flight business previously turns out to be operational once again (as I write this, international air-traffic is going toward a complete soil end), we help people book visits with the miles and things at my team AwardCat.

Just what passionate one to begin Cuddli?

I becamen’t single once I transferred to The Netherlands to start out my MBA, nevertheless the partnership finished shortly after We moved to Europe. We begun using online dating programs therefore the user experience ended up being (and remains) incredibly difficult. The essential business model of freemium internet dating software (which is the vast majority for the market) should establish best White dating sites friction and cost people to remove they. This fundamentally puts the core interest of consumers (meeting men) at likelihood because of the internet dating application’s business design.

I was thinking there was clearly an easier way to create a dating app and going from a small business attitude on challenge (in addition, this seems sensible but was a simple error). Let’s say a dating application, in its extremely design, had aligned interests with the people? That was might concept in beginning Cuddli: it began with a small business concept (that we still thought is a great one) and worked backwards from that into locating market, in the place of you start with a motivated band of customers and discovering a practical business design from there.

I additionally desired suggestions from people. They brought up a variety of (valid) difficulties with internet dating apps, including the readers consistently modifying, individual turn (group didn’t come with cause to carry on using an app after they found), etc. We solved for most among these inside the app layout.

Just how did you build it?

I visited see my good friend Steve in Croatia. The two of us spent my youth in the Seattle area but he fell deeply in love with a Croatian woman and wound up mobile there. We had been speaing frankly about my connection frustrations, the business enterprise idea, as well as the volatile growth of Tinder therefore decided we were browsing build this thing.

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