To swipe or not to swipe: the decision making processes behind online dating Nadia Bahemia So why do we constantly swipe through various pages in search of a lovely lover, when performing thus happens against every aspect of rational choice actions? In this article, Nadia Bahemia (MSc Behavioural technology) examines crucial emotional theories that helps structure the reason why, despite the fact that we have been more likely to give up at discovering a€?the one’ utilizing dating apps, we go back over and over. I will be what a lot of my buddies may think about an a€?expert’ in online dating, creating the software on my telephone, from Bagel joins coffees to Tinder; I’m considered to be quite the a€?pro’. As a psychologist and behavioural scientist, but Im constantl...