When asked why she chose this direction, Jennifer said she had taken a class in it for fun and really loved it. But during further discussion the girl remembered that her brother had problems with speech. This was a discovery to her. She had not entered the field with that connection in mind – at least not consciously. But there it was; Jennifer now had her hook.
You have the same task: to find this “hook”, to understand why the choice fell on this particular direction, what benefit the applicant can bring with his work in the future, how this will affect him and the others. Find your own truth, and then choose a memorable way of expressing your thoughts.
Equally important for the commission will be your extracurricular activities and hobbies associated with the educational activities. For example, you want to enter the faculty of linguistics, you speak a foreign language at a decent level and help others to study it by organizing free courses.
Universities require a letter of motivation not only to learn about the performance and awards of the applicant, but also so that the applicants themselves really think carefully about why they generally take such a serious step in life as entering a university, and whether they truly desire this.
Is originality the key to success?
The average size of a motivation letter is 300 words, but for some applicants three dozen are enough to ple is an essay by a student named Nigel, who said that he had written a three-sentence statement of purpose to get into Stanford:
“I want to teach English at the university level. To do this, I need a PhD. That is why I am applying.”
That was the whole thing. It definitely portrays Nigel as brash, risk-taking, no-nonsense, and even arrogant person. If this is how 
you want to portray yourself, then by all means do this. But you should also know that Nigel’s statement of purpose is an all-or-nothing proposition. You can bet there will be members of probably any admissions committee who will find Nigel’s statement of purpose offensive, even disrespectful. And they might not want such a student at their school, although there still remains a chance to get the approval of one of the professors.
Lively style
Try to make your paper-and-ink self come alive. Don’t just say, “I used to work on an assembly line in a television factory, and one day I decided that I had to get out of there, so I went to college to save my own life.” How about this: “One Thursday, I had soldered the 112th green wire on the same place on the 112th TV remote, and I realized the solder fumes were rotting my brain. I decided college would be my salvation.” Both 35 words, but the latter is more likely to keep the admissions committee reading.
Explain the controversial moments of your academic past
If there are controversial moments in your academic past, tell about them so as not to lose the trust of the admissions committee. For example, in one of the semesters you had only Cs. In this case, it is worth writing a short paragraph about what caused this (emotional problems, life difficulties), then demonstrate how skillfully you were able to deal with this, and now your average score is quite high. Presenting such a situation under a favourable angle, you will make an impression of a determined person, able to face challenging situations and overcome difficulties in a timely manner.
